“Something is happening here, but ya don’t know what it is. Do you, Mr. Jones?”
So… what is this site all about anyway? To answer this, I’ll refer you to an interview that I did with a popular European publication. I don’t think this overpaid interviewer even knows what the internet is!
Q: Is the Art of Mental Warfare website going to be a blog for the book?
A: No! I hate the word blog or blogger. The mainstream press has successfully mind-fucked me when it comes to those words. I think of a blogger and I see some geek ass loser in their underwear, a pathetic bastard with no social life and way too much time on their hands blathering on about meaningless crap.
Seriously though, the site is an outgrowth of the book. It contains excerpts and further explores themes and topics addressed. The site also contains works inspired by the book. It allows me to collaborate with people and present multimedia in a way that a book obviously cannot. You know the deal by now. They are two vastly different communication mediums. I feel that if you read the book you will appreciate the site more and vice versa.
Q: So if the site is not going to be a blog and you’re not a blogger, what would you consider what you’re doing? Will it be a news site? An online column?
A: No. Definitely not. When I think of a column or a columnist, I think of some snobby uptight Ivy League prick that thinks they know way more then they actually know. Besides, to me a column is just a dry, journalistic top down written word type thing. This site is much more free, much more interactive and expressive… mental Rock ‘n’ Roll… Ya dig? A column is a slingshot, a website is an atomic bomb. And if it was a news site, I would be a slave to the news of the day, and news is a relentless tyrant that doesn’t afford you any time to seriously understand the depth of the issues.
But I don’t look at what I do as blogging.
I look at it as communication warfare, mental war.
I’m not a blogger, I’m a communication warrior!
You have to approach it like that to survive and make an impact. There is so much noise out there - millions, billions of pieces of media fighting for your limited, finite attention. The attention of people who don’t have time, people who are overwhelmed and saturated by media, people who already have ADD as it is.
Q: So what is the goal of this online “communication warfare”?
A: Ut oh, I can feel your condescending tone… Anyhow, same goal as the book: To make people think deeply about complex issues that effect the majority of humanity, that effect our future as a species… if I may be so grandiose. It’s about having individual freedom and fighting the “powers that be”. The site will also focus on building an active community and function as an organizing tool. It’s all about evolving as a thinking and concerned person. It’s about freedom!
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